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Privacy & Cookie Policy

Last modified on Nov 24th 2019

1. General Terms

Velvet Scarlet, with headquarters at Lambermontstraat 30/401, 2000 Antwerp, Belgium, registered at the Belgian Crossroad Bank for Enterprises (Kruispuntbank Ondernemingen) under the number BE0728.980.140 (hereafter “Velvet Scarlet”) is responsible for the processing of your personal data on the website www.velvetscarlet.com.

Velvet Scarlet, as a Belgian company, applies the “law of December 8, 1992 on Privacy Protection in relation to the Processing of Personal Data” as modified by the “law of December 11, 1998” and by the “law of June 13, 2005 on electronic communications” and other applicable legislation. 

Velvet Scarlet takes responsibility for the processing of your personal data. A notification has been made to the Belgian Privacy Commission with regard to the processing of your personal data, as required by the Law.

2. Collected Personal Data

2.1 Data that you communicate to us

Via the Registration Form on the Website: your e-mail address. During the ordering process: your name and address details. 

2.2 Data that are automatically collected

Certain data will be collected through cookies: see below for our cookie policy. Some data can also be collected without being stored in cookies. These data may only be consulted by Velvet Scarlet and only during the visit of the Website. They are: 1°) address TCP/IP 2°) the type and version of your navigation system 3°) the last page you visited on the internet.

2.3. Personal data communicated by commercial partners

In this case, the commercial partners of Velvet Scarlet guarantee to Velvet Scarlet that they have actually received the authorization to communicate these personal data.

3. Purposes of the processing of data

3.1 General purposes

Your personal data are collected to:

  • Offer you the services of the Website;
  • Allow us to conduct market research in order to improve the technical and intrinsic quality of the Services;
  • Provide you with information (for instance, per email) related to future offers that might be of interest to you;
  • Administer the technical aspects of the Website; • After having made the data anonymous, compile statistics or reports with regard to the number of clicks and visits of the different parts of the Website.
3.2. Direct marketing and communication to third parties

Your personal data will be treated as strictly confidential and will not be communicated to third parties or be used for direct marketing purposes, except if Velvet Scarlet obtained your prior explicit consent (“opt-in”) for such use. You can at all times withdraw your consent, by sending an email to info@velvetscarlet.com.

3.3. Serious violations

In case of serious violations of the law, Velvet Scarlet will have the right to communicate your data to the competent authorities (police enforcement and justice departments) at their request.

4. Duration of the conversation of data

All personal data will be held as long as necessary for providing the Services by Velvet Scarlet.

5. Right to access and rectify

You have the right to consult free of charge your personal data at any time, and to rectify or modify your data, by sending an email to the address info@velvetscarlet.com or by letter to the address mentioned in article 1 Rembrandtstraat 33, 2018 Antwerp, Belgium of this Privacy & Cookie Policy, providing in attachment a copy of your identity card.

You are entirely free whether or not you communicate your personal data to Velvet Scarlet. However, you must be aware that some services may be refused if you do not complete your personal data on the Registration Form. Also, you must be aware that you are the only one liable for the correctness of the data that you communicate to Velvet Scarlet.

6. Right to object 

You have the right to object to the processing of your personal data if you have serious and legitimate reasons to do so. You can exercise your right by sending an email to the address info@velvetscarlet.com. However, you cannot object to the processing of personal data in so far that this processing is essential for us to comply with our contractual obligations.

7. Security and confidentiality

Velvet Scarlet has developed security measures that are technically and organizationally appropriate in order to avoid the destruction, loss, forgery, modification, forbidden access and unintentional communication to third parties as well as every other unauthorized processing of the collected personal data. Velvet Scarlet shall not be liable for any direct or indirect damage resulting from a fault or unlawful use of the personal data by a third party. Velvet Scarlet reminds you that the Website may include links, hyperlinks or references to other websites that are not controlled or managed by Velvet Scarlet and to which this Privacy & Cookie Policy does not apply. Velvet Scarlet shall not be liable for the content of these websites, or for the offers, products and services offered by those websites. Velvet Scarlet advises you to carefully read the privacy rules of every website that you visit, especially since these rules can differ from the present Privacy & Cookie Policy.

8. Cookies

8.1. Information about our use of Cookies

Our Website uses cookies and similar technologies to distinguish your preferences from those of the other users of our Website. This allows us to give you a better experience when visiting our Website and to optimize our Website.

Cookies and similar technologies do not allow us to systematically collect data that enable us to identify the users of our Website. They only allow us to improve our Website, to better understand the interests of our users, and to measure the effectiveness of the content of our Website.

As a result of recent changes in the law, all Websites focusing on customers in the European Union are obligated to ask for your consent before using or saving cookies and similar technologies on your computer or mobile devices. This cookie policy is intended to give you clear and complete information about the cookies that we use and about their purpose. Please read our Privacy & Cookie Policy in order to know the privacy rules applicable to the Website. For further information about this Privacy & Cookie Policy you can contact us at info@velvetscarlet.com.

8.2. What is a cookie?

A “cookie” is a small text file that is sent from the server of Velvet Scarlet and is stored on your computer’s hard drive. We use cookies to remember your preferences when visiting our Website. When you first visit our website, you will be asked to give your consent to our use of different categories of cookies. You can refuse the use of cookies by modifying your browser settings.

8.3. Kind of cookies

There are different categories of Cookies, based on their source, function and the time they are used.

First party cookies are cookies set by a website visited by the user i.e. the website displayed in the address bar. (e.g. cookies placed by www.velvetscarlet.com if you use first party cookies)

Third party cookies are cookies that are set by a domain other than the one being visited by the user. In case a user visits a Website and a third party sets a cookie through that Website, such cookie is considered a third party cookie (e.g. cookies set by Google, Twitter and Facebook).

Functional cookies are cookies that ensure the proper functioning of the Website (e.g. cookies for log-in or registration, language preferences). Functional cookies are mostly considered first party cookies.

Non-functional cookies are cookies that can be set for statistical, social, targeting and commercial purposes. They do not serve the mere technical support of the Website. Cookies with statistical purposes allow us to check which pages of the Website you visit, where your computer is localized etc. Cookies with social purposes allow the user to share the content of the visited Website through social media with others. Cookies with targeting purposes allow creating a specific profile for you based on your surfing history to make advertisements more relevant for you. Cookies with commercial purposes keep track of how many and which advertisements were displayed to a user. Non-functional cookies can be first party or third party cookies.

Persistent cookies remain stored on a user’s device after the end of a browsing session. The cookies are activated each time the user visits the Website that sets the cookie (e.g. cookies set by social media such as Twitter, Facebook, Google Analytics etc.). Most non-functional cookies are persistent cookies.

Session cookies allow websites to link the actions of a user during a browsing session. A browsing session starts when a user opens the browser screen and ends when he closes the browser screen. Session cookies are only set temporarily. When you close the browser, the cookies will be removed. Most functional cookies are session cookies.

8.4. Your permission

When you first visit our website you will be asked to accept the different kinds of cookies we use. For each category, you can allow or refuse cookies. At any time, you can change the cookie settings for our Website via the hyperlink at the bottom of our website, and thus revoke your consent. By rejecting cookies, you may no longer have access to (parts of our) Website. Carefully read this Cookie Policy for more information. If at any moment you want to revoke your consent, you can uninstall cookies through your browser settings. If you wish to find out more about removing or blocking cookies, you will find the following website helpful: http://www.aboutcookies.org/Default.aspx?page=2.

8.5. Changing your browser settings

We would like to point out that Web browsers allow you to change your cookie settings. These settings can generally be found in the menu ‘Options’ or ‘Preferences’ of your web browser. In order to better understand these settings, you may wish to read the information available through the following links. If you need additional information, you can consult the ‘Help’ function in your web browser.

8.6 More information about cookies


Internet Advertising Bureau The interest group of digital marketers has drawn up a guide regarding online behavioral advertising and online privacy. You can find this guide here: http://www.youronlinechoices.eu/

8.7. Which cookies does velvetscarlet.com use?
  • Functional - language & country selection - 300 days
  • Functional - user selection - 1 day
  • Functional - login & registration - 1 hour

For cookies set by third parties (incl. Google Analytics), we kindly refer to the statements set forth by such parties on their respective websites. Please note that we do not have any influence on the content of these statements nor on the content of the cookies set by such third parties.

9. Applicable law and jurisdiction

This Privacy & Cookie Policy is subject to Belgian law. The Dutch-language courts of Brussels are exclusively competent for any kind of dispute that could arise from the interpretation or execution of this Privacy & Cookie Policy.

10. Marketing

We may use your information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will receive marketing messages from us if you have requested information from us or purchased goods or services from us and, in each case, you have not opted out of receiving that marketing.

We may also market to you if we have received your express consent to do so including where we have collected your details in connection with a competition or other promotion and you have agreed to receive marketing from us.

You can stop receiving marketing messages from us at any time.

You can do this:

  • By clicking on the ‘unsubscribe’ link within an email to unsubscribe from that specific email type
  • By contacting our Customer Care Team via info@velvetscarlet.com

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.
Stopping marketing messages will not stop service communications (such as order updates).

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company for marketing purposes.

Online adverts

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target Velvet Scarlet banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some Sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of the Site or any Application (for example, your Site search history, and the content you read on the Site) or on Site banners or ads you have previously clicked on.

How long will we keep your information?

We will keep your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care Team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Where we are permitted to send you direct marketing communications we may retain your contact information necessary for this purpose, (provided that you have consented to receiving them) for as long as you do not unsubscribe from receiving the same from us.

11. Agreement

By visiting the Website, you accept all the clauses of the present Privacy & Cookie Policy and you agree to the collection and processing of your personal data by Velvet Scarlet in accordance with this Privacy & Cookie Policy.

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